Lisa Guyott is a Writer, Marketer, and Leader living in the Twin Cities

Writing Samples

Importing Opportunity

Most start-up companies face challenges as they develop their business, which is one reason, perhaps, why 60 to 70 percent of new ventures fail in the first 10 years of operation. But few have encountered quite as many as did Kate Herzog, founder and president of House of Talents, during a recent buying trip to Ghana,West Africa. In the middle of a 13-hour journey from Accra to the Northern Region of Ghana, a tire on the dilapidated Jeep in which she was riding went flat. An easy matter to fix,

Bull’s-Eye: Tony Fisher '97 Leads Target's Expansion Into Canada

A short, highly unscientific survey of professionals in downtown Minneapolis indicates that few people have more than a rudimentary knowledge of our international neighbor to the near north, Canada. Fewer than 30 percent of respondents knew that its system of government is a unique combination of federal parliamentary democracy and constitutional monarchy. More than 80 percent knew that the country has two official languages – French and English – but fewer than 1 percent could name any of the

My Name is Not Jon

My husband is an accomplished scientific researcher with a Ph.D. in molecular biology and an acute interest in a wide array of topics. He’s a lovely man, but has developed few skills when it comes to finance, marketing, organization or management. I have worked in business for more than 30 years, from management to organizational design to marketing yet, according to a recent article in the New York Times, he has a better shot at becoming CEO than I ever will. All because his name is Jon. As th

About Me

Without a good strategy, a motivated team, clear goals, and well-established metrics, even the best products and messages can falter.

Throughout my career, I’ve built high-performance marketing functions and teams in the education space, led change management initiatives, and developed successful and dynamic marketing and content strategies, tools and techniques to raise brand awareness, develop and engage new audiences, and meet strategic goals.

I've developed content for advertising, social media, long- and short-form editorial, marketing collateral, thought leadership...if it has words, I've written for it.