Words can change the world…or at least change your world.

But you need more than just words. You need a strategy, a plan and the right person to translate your idea into a story that resonates with your audience.

My work is based upon the simple premise that we all have a story to tell. Sometimes we just need a little help.

Strategic Marketing Planning

I'll work with you to identify your go-to-market strategy, including

• Identifying primary and secondary audiences and segments
• Proposing key channels for your content, including
  • Paid
  • Owned
  • Shared
  • Earned
• Preparing a gap analysis – which marcomm roles do you have and which do you need to fill?
• Establishing metrics to make certain your strategy is meeting your goals
• Working with you to develop tactics you can implement all at once or in stages

Content

In consultation with you and your key stakeholders, I’ll craft:

• Key talking points – who are you, what do you do, and why should your audience believe in you?
• Key messaging – using the talking points, creating persuasive and impactful messages to use in your communications.
• Social media templates for your team to use in implementation
• Content marketing plans, channels and schedules
• Tag lines, headlines and subject lines
• Long- and short-form editorial

Change Management

Sometimes you just need to hit reset, and I’ll work with you on rebranding, internal and external communications and stakeholder buy-in…smoothing all the rough edges on your way to becoming the next, bigger, bolder version of you.

As an experienced marketing and communication professional, I thrive on problem-solving. With more than 20 years of marketing & communications experience I am just as happy working on a small my-god-I-need-this-tomorrow project as a long, complex strategic planning and roll-out initiative.

I am a leader in higher education and nonprofit marketing and communications, with more than 20 years’ experience working with organizations such as the University of California-Berkeley, the University of St. Thomas and College Possible, as well as independent retail operations and publishers. With degrees in writing and communications, my expertise is in not only seeing and describing the big picture, but helping you describe that big picture to your audience.